Friday, November 17, 2006

Pune, the global design hub!

Run PDF Run! The team at the Pune Design Foundation had been just continuously working all night through, prior to the inauguration day. And look at the wonderful way their efforts paid off!




The entrance welcomed everybody with the Pune Design Festival banners and on display was a car designed by Dilip Chhabria, which had everyone drooling for more...
The foyer area was converted into a design hub of sorts, with design firms of the Pune Design Foundation showcasing their works; a lounge area created especially for interaction with the designers; student competition displays put up and more...


The festival began with Sushil Jiwarajka, Chairman, FICCI-WRC introducing the theme, while Satish Gokhale, Chairman, Pune Design Foundation invited Shrikant Nivasarkar, Mentor, Pune Design Foundation to officially inaugurate the Pune Design Foundation and the festival. The lighting of the lamp by all present on the dais marked declared the festival open. Mr. Nivarsarkar stressed on the design community to thus work together for a common goal.

The talks also emphasised that with 30 of the best design studios of India, 2 new colleges of design and most of the manufacturers setting up base in Pune, this city definitely is all set to be the design hub for the country and the world!

"Design is going to be a predominant feature as to why a person is going to buy a brand!"....Dilip Chhabria.


The Keynote address by Dilip Chhabria,Director, DC Design touched upon the salient features of the automobile industry in India. He made some crucial points noting the fact that design today has been an effective tool for companies to launch their products and for customers to distinguish between products and make their preference. He also mentioned that designers have come a long way in being one of the key people who directly report to the chairmen of the companies, and being responsible for giving advice at the management level. "In the times when aspiration commands the entire consumer behaviour value addition can come from design alone," said Chhabria.

Mr. Atul Kirloskar, Chairman and Managing Director, Kirloskar Oil & Engines, in his inaugural address, made an observation that earlier on when there was no product design per se, a product was distinguished on many factors, namely: it's performance, distribution through the country, quality and availability and the deliverables by the company. Today, design has managed taking care of all of this under the umbrella of design aesthetics.


More on the day in the next post. Stay tuned.

Thursday, November 16, 2006

Schedule

Day 1: Friday, November 17, 2006

0930 – 1000 hrs REGISTRATION
1000 – 1100 hrs Inaugural Session
Opening Remarks - Shri Sushil Jiwarajka, Chairman, FICCI-WRC
Introductory Address– Mr. Satish Gokhale, Chairman, Pune Design Foundation
Keynote Address – Mr. Dilip Chhabria, Director, DC Design
Inaugural Address - Mr. Atul Kirloskar, Chairman and Managing Director,

Kirloskar Oil & Engines
Vote of Thanks - Dr. Vaijayanti Pandit , Director, FICCI-WRC


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1100 – 1115 hrs Tea / Coffee Break
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1115 – 1300 hrs Session I: Macro Economic View of Global Design Industry
Moderator - Professor M.P. Ranjan, National Institute of Design
1120 – 1140 hrs Global trends- Mr. Stuart Constantine, Core77
1140 – 1200 hrs Indian Industry in the Global Context- Mr. Naushad Forbes, Director, Forbes Marshall
1200 – 1220 hrs Design for World- Mr. Manoj Kothari , Director, Onio Design
1220 – 1240 hrs Design for Local Market- Mr. Hari Nair-Director, Whirlpool Global Design Center, India
1240 – 1300 hrs Q&A

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1300 – 1340 hrs Lunch
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1340 – 1515 hrs Session II -Moderator - Professor M.P.Ranjan, National Institute of Design
1340 – 1400 hrs Mr.Sharad Dahake, Design Manager , LG India
1400 – 1420 hrs Mr. I.S.Narula, President &CEO, Ishanya
1420 – 1440 hrs Mr. Satish Gokhale, Director, Design Directions
1440 – 1500 hrs Ms.Ashwini Deshpande, Director & Principal Designer, Elephant Design
1500 – 1515 hrs Q&A

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1520 – 1700 hrs Session II A
Moderator - Mr. Sudhir Sharma, Founder Director & Principal Designer, Elephant Design
1520 – 1540 hrs Mr. Rajesh Patil, Application Manager, Adobe
1540 – 1600 hrs Mr. Bala Krishna Mahajan, Industrial Design Specialist , Ticket Design
1600 – 1620 hrs Mr. Nitin Urdhawareshe, Principal Consultant, Tech Mahindra
1620 – 1640 hrs Mr. Prakash Khanzode, Director Product Design, Onio Design
1640 – 1700 hrs Q&A
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1700 – 1715 hrs Tea/Coffee Break
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1715 - 1815 hrs Session III: Challenges & Opportunities, Policy Issues
1715 – 1735 hrs Dr. Mohan Dewan- Managing Partner, R.K.Dewan & Co
1740 – 1800 hrs Dr. Darlie Koshy - Executive Director, National Institute of Design
1800 – 1815 hrs Panel Discussion & Concluding remarks
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Day 2: Saturday, November18, 2006

1000 – 1140 hrs Session IV A
Moderator- Mr. Nachiket Thakur -Deputy General Manager Design, Mahindra Composites
1000 – 1020 hrs Mr. Tushar Dani & Mr. Kiran Kulkarni - TATA Design Studio
1020 – 1040 hrs Mr. Unmesh Kulkarni – Senior Design Manager, Philips India
1040 – 1100 hrs Mr.Harshvardhan Gupta, Director & Chief Engineer, Neubauplan Machine Design Studios
1100 – 1120 hrs Mr. Pankaj Sapkal, CTO, Remote 3D
1120 – 1140 hrs Q&A

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1140 – 1200 hrs Tea/Coffee Break
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1200 – 1330 hrs Session IVB
Moderator- Professor Ravi Poovaiah - IDC, IIT, Bombay
1200 – 1220 hrs Mr. Amit Krishn Gulati - Design Consultant for Ishanya
1220 – 1240 hrs Mr. Mustafa Merchant - Design Manager, Pantaloons
1240 – 1300 hrs Mr. Mukund Athale - Director, Sarvasva Design Pvt. Ltd
1300 – 1320 hrs Mr. Chandrashekhar Badve - Director, Lokus Design
1320 – 1330 hrs Q&A

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1330 – 1430 hrs Lunch
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1430 – 1500 hrs Valedictory Address
Competition & Awards


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Wednesday, November 15, 2006

Pune Design Festival 2006


" Winning by Design"

The Design Industry forefronts the revolution to lead India towards the knowledge economy. Pune, the cultural, technology and manufacturing hub of Maharashtra state, is gearing up to become the Design Capital of India. Pune has a flourishing design industry with several independent design studios, in-house design teams in the industries, design education institutes and supporting ecosystem of suppliers and collaborators.


The Pune Design Festival is an effort to bring together innovation centered industries, the design industry and global thinkers on one platform to promote Pune as the preferred destination for design.
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Dates: 17th and 18th November, 2006
Venue: MCCIA Trade Tower, International Convention Center, Pune.
For more information and to register, check out